01
Product discovery & validation
A dedicated track to pressure-test a bet your team can't pause to chase.
- User research
- Market validation
- Decision report with go / no-go
MindFuture Tech — In-house R&D, Zibra Holding
We accelerate the product and tech bets that raise portfolio companies' valuation.
MindFuture Tech is the in-house R&D team for Zibra Holding's portfolio companies — turning product, data, and hardware questions into time-boxed missions with measurable business impact.
In service of
14+ portfolio companies across MedTech, IoT, FinTech, Cybersecurity and Industrial Innovation.
01 · What we do
Four ways we add R&D capacity to your company.
The R&D capacity the portfolio companies don't have on payroll — from research to a running prototype. We step in when a portfolio company doesn't have the time, specialist skills, or budget to commit a dedicated R&D track to a value-creating bet. We deliver everything from research and feasibility studies to working prototypes, ready for handover and implementation.
02
Data, analytics & ML prototypes
Specialist focus to take a data bet from question to working prototype.
- Data & opportunity analysis
- Model evaluation
- Working prototype ready for handover
03
Software & systems architecture reviews
An outside, dedicated review when your team is heads-down shipping.
- Architecture review
- Risk register
- Reference implementation / migration plan
04
Hardware, embedded & IoT feasibility
Specialist hardware capacity to de-risk a bet without pulling from product.
- Feasibility report
- Bench prototype
- Functional prototype ready for piloting
02 · What we don't do
The work we turn down — on purpose.
Discipline about scope is what lets a small team produce honest answers. We say no to anything that would dilute that.
- no.
Production operations or 24/7 on-call
We hand off to your team once a mission ends. Running live systems, incident response and uptime SLAs sit with the operating company.
- no.
Replacing in-house engineering leadership
We work alongside your CTO or tech lead — never in their seat. Strategic ownership and hiring decisions stay inside the portfolio company.
- no.
Open-ended work without a value hypothesis
Every mission starts with a decision to be made and a measurable outcome. If we can't tie the work to valuation, risk or decision quality, we don't take it.
- no.
Staff augmentation or long-term outsourcing
We aren't a body shop. Our value is a small team producing a defensible answer in weeks — not filling seats on someone else's roadmap.
03 · How we engage
From first call to handover in five steps.
- 01
Intake
A 30-minute conversation to frame the question and stakes.
- 02
Mission brief
A one-page document: hypothesis, decision, success criteria.
- 03
Prioritization
Reviewed against portfolio companies' impact and available capacity.
- 04
4–12 week mission
A small team works in the open with weekly check-ins.
- 05
Decision memo & handover
Evidence, recommendation, and reusable assets shipped to your team.
04 · Tech radar
The constellation of our engineering DNA
A living map of the languages, hardware, frameworks and standards we use across portfolio missions.
drag to pan
04 · What we ask of you
Three things we need from you to start a mission.
Requirement 01
A named executive sponsor
A CEO or C-level owner accountable for acting on the answer.
Requirement 02
A local owner at 0.2–0.3 FTE
Someone in your company who carries context and continuity through the mission.
Requirement 03
Willingness to act on the answer
Including the answer 'don't build this'. We optimise for decision quality, not output.
05 · How we measure success
How we know a mission worked.
For your company
Every mission is judged on whether it moved your business — not on activity.
We look first at the things that show up on a P&L: new revenue streams or pricing power the mission unlocked, margin and efficiency gains from automation or better decisions, and material risks taken off the table — single points of failure removed, legacy systems modernized, compliance gaps closed.
We also track the speed and quality of the decision itself: how quickly we got from an open question to a clear "build, kill, or pivot," and whether that decision held up six and twelve months later. Not every mission moves a P&L line in the quarter it ends — but each one should leave you with a better-informed bet and a documented rationale you can stand behind.
For the portfolio companies
At the family-office level, success is measured across companies, not inside one.
We track how many missions we complete each year and how they're distributed across product, data, software, and hardware — a healthy mix means the team is being deployed where the portfolio actually needs it. More importantly, we track value events the team contributed to: exits, up-rounds, revaluations, or major strategic shifts where R&D was part of the story.
Finally, we measure reuse. When a component, architecture, or playbook built for one company gets adopted by another, the family office gets compounding return on a single investment. Reusable assets adopted across the portfolio are the clearest sign that we're building a platform, not just running projects.
06 · The team
A small team, on purpose.
Four operators with deep skin in the game. No layers between question and answer.
Lasse Helmer Pedersen
Team Lead · AI Expert & Strategic Advisor
Betina Kopp Pedersen
Data Scientist
Nicholas Rose
Data Scientist
Morten Mosgaard
Electronics Engineer
07 · How we work
- 01
Business-first
Every mission is anchored to a decision that moves valuation, revenue, margin or risk — not to technology for its own sake.
- 02
Time-boxed
We commit to 4–12 week missions with a fixed end date, so the conversation stays about outcomes instead of open-ended scope.
- 03
Evidence-based
Recommendations are backed by data, prototypes and tests you can inspect — not opinion, slideware or vendor narratives.
- 04
Transparent about trade-offs
We name the costs, risks and assumptions behind each option, so executives can make informed bets rather than hopeful ones.
- 05
Reusable by default
Code, models and playbooks are documented for handover and reuse across the portfolio companies — no black boxes left behind.
- 06
Confidential and fair.
Sensitive context stays inside the mission. We protect IP, attribute work honestly and never play portfolio companies against each other.
08 · Start a mission
Have a product, data, or hardware question that could raise valuation?
Briefs are reviewed weekly. We respond within two business days with either an intake call or a candid reason we're not the right team.